To transform PNS into an energetic brand to appeal to millennials, we correlated with Viutv to present an Online to Offline Campaign to maximum exposure with a minimal budget. Building up a Big Idea" Learn how to buy; know what you need" with BTL and ATL execution for various channels.
Brand awareness with ATL Strategic
Boosting brand awareness on a very large scale and has an impressive impact on brand recognition by consumers by using ViuTV program, TVC, and Press ads.
TV Program &TVC
Attention-grabbing from Social Media
Promoting TV program special offers and Social Wallgame to
encourage our online customers to take part in our offline events and purchase at stores.
High-touch experience with BTL Strategic
POSM used to grab attention and showcase our TV program special offers. Also
include CTA messages that will get customers to follow our online for regular updates, more information, special discounts, and first access to new product releases.