Chill 市識玩學園
O+O Marketing
To transform PNS into an energetic brand to appeal to millennials, we correlated with Viutv to present an Online to Offline Campaign to maximum exposure with a minimal budget. Building up a Big Idea" Learn how to buy; know what you need" with BTL and ATL execution for various channels.
Brand awareness with ATL Strategic
Boosting brand awareness on a very large scale and has an impressive impact on brand recognition by consumers by using ViuTV program, TVC, and Press ads.
TV Program &TVC
Chill 市識玩學園
《超識玩》陳柏宇鮮橙催甜法：唱歌！ 教你揀橙秘技！咁揀先靚！
Chill 市識玩學園TVC
Chill 市識玩學園TVC
Press ad
Attention-grabbing from Social Media
Promoting TV program special offers and Social Wallgame to
encourage our online customers to take part in our offline events and purchase at stores.
Programatic
High-touch experience with BTL Strategic
POSM used to grab attention and showcase our TV program special offers. Also
include CTA messages that will get customers to follow our online for regular updates, more information, special discounts, and first access to new product releases.
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