Pocky

Share Happiness

Extend Share Happiness idea to Social Network to create social

impact & engagement by leveraging Macro/ Micro KOLs

Select a pair of “true-friends” Macro KOLs to create a bite-size video

which is showed they are best friends with the same interest, would share

the best with each other

The video will be shared on their SNS to enhance the campaign idea and further use the Micro-influencers network to broaden engagement

Glico Pocky Share Happeniess