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Pocky
Share Happiness
Extend Share Happiness idea to Social Network to create social
impact & engagement by leveraging Macro/ Micro KOLs
Select a pair of “true-friends” Macro KOLs to create a bite-size video
which is showed they are best friends with the same interest, would share
the best with each other
The video will be shared on their SNS to enhance the campaign idea and further use the Micro-influencers network to broaden engagement

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